Normcore / transformer Washington D.C.


Lena von Goedeke + Sascha Appelhoff

7. September – 10. Oktober 2019
1404 P Street, NW Washington, DC 20005

Transformer is proud to present NORMCORE and normcore, an immersive, site-specific exhibition, followed by a condensed version of the exhibition as a storefront installation, by contemporary Berlin-based artists Sascha Appelhoff & Lena von Goedeke. Playing with the recently coined ‘normcore’ trend – a portmanteau of normal and hardcore – this exhibition & storefront installation confront this trend’s underlying concept of strictly adhering to rules and standards as a way of rebelling and standing out, by reflecting on the way in which ‘norms’ are commonly perceived in Europe as a stand-in for bureaucracy. Appelhoff & von Goedeke challenge this concept, and the cliché of the uptight rule-following German, through their own perception of the ‘norm’ – in signs, sizes, and symbols – and by playing with the metric system in the USA, where none of these rules apply. NORMCORE is part of Transformer’s 2019 artistic partnership with Germany, taking place with support from the Wunderbar Together Year of German-American Friendship, and is presented in conjunction with Transformer’s 16th Annual Silent Auction & Benefit Party, whose Diplomatic Chair this year is the German Ambassador Emily Haber.

transformer zurück


Folie, Karton, Siebdruck / Vinyl stickers, cardboard, silkscreen print